Marketing operations consultancy

Marketing changed faster than the operation underneath it.

More channels, more tools, more data, more pressure to prove every pound. What marketing is asked to deliver has raced ahead, while the engine that has to deliver it, the process, the technology, the team, was left to catch up on its own. clevermx rebuilds that engine.

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FocusMarketing operations
FrameworkMarketer Experience
EngagementsFractional and advisory
The gap

The expectations went up. The operation did not keep pace.

What marketing is asked to do What the operation can support the gap Then Now

Every marketer knows this feeling. You were hired to do marketing and ended up running a tech stack nobody fully maps, defending numbers finance does not quite trust, and chasing a channel mix that changes every quarter. Then AI moved the goalposts again. None of it came with more time, a bigger team, or an operation built to carry it. The gap in the middle is where good marketing quietly breaks, and where the work begins.

The idea behind the name

The mx is for Marketer Experience.

Businesses pour everything into how the customer experiences them, and how the user experiences the product. Almost nobody designs the experience of the people inside marketing: the team working in a stack nobody fully maps, stitching data together by hand, and being asked to prove every pound while the tools shift under their feet. That experience is what decides whether marketing actually delivers. clevermx calls it Marketer Experience, and the whole practice is built around fixing it.

CX
Customer experience
UX
User experience
MX
Marketer experience

Everyone resources the first two. The third is left to cope. Design the marketer's experience as deliberately as you design the customer's, and the output looks after itself.

What we do

Six ways to close the gap.

Different starting points, the same job: a marketing function that can keep pace with what is now asked of it.

Where you stand

Audits

An honest, unflinching read on where your marketing operation actually is today. No grading on a curve. Everything else starts from knowing the truth.

Where you're going

Strategy

A marketing operation needs a plan, not just a backlog. Where the function is heading, what it will be judged on, and what has to be true for it to get there.

How it holds up

Process

The difference between a function that performs on its best week and one that performs every week. Ways of working that hold up when someone is off.

What you run on

Technology

A stack that earns its place. Rationalised, documented and joined up, costing a sensible share of the budget instead of quietly running the show.

Who does the work

Training

Levelling up the team you have. The operational skills, tools and habits that turn a group of marketers into a function trusted with the numbers.

What the business expects

Education

Helping the wider business understand what modern marketing is and is not, so leadership stops asking for the impossible and starts backing the right things.

How we work

Embedded with your team, not parachuted over it.

Close to the work.

We get into your team and your data and build alongside them, rather than running things from a distance and posting a report at the end of the month.

Straight about the numbers.

Being plain about what marketing can and cannot do is usually what gets finance and sales to trust the figures. Same question, same answer, a lot less arguing.

Stronger when we leave.

Most engagements are fractional and advisory. The point is a function that stands on its own, not one that depends on us being in the room.

The founder

The person behind the practice.

Karla Wentworth, founder of clevermx
Karla Wentworth
Founder, clevermx

One of Europe's leading marketing technology and operations consultants, and the person who named Marketer Experience.

clevermx is founder-led. The thinking, the framework and the standards come from twenty-five years spent inside marketing operations, on the hook for the stack, the data and the numbers. The practice exists because the gap clevermx closes is the same one Karla kept hitting from the inside.

  • Pioneered MX (Marketer Experience), now used across the industry as a framework
  • 25 years in marketing operations and technology leadership
  • Keynote speaker on MarTech, AI and automation, in the UK and internationally
  • Host of the What's MOps Got To Do With It podcast
  • Lean Six Sigma Champion · Prince II certified
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Get in touch

Start with a short, honest conversation.

If something about your marketing operation is keeping you up, or your team is buried under tools and data instead of doing the work, the most useful first step is a short conversation about where things stand today.

hello@thatsclevermx.com